Commerce demands speed and precision, yet Retail Media and digital promotions still rely on manual workflows, siloed budgets, and data disconnected from store reality.
Orestico was built on a simple belief: brands and retailers should collaborate directly and autonomously. Our software automates the promotional lifecycle—from trade negotiations to hyper-local media activation and incrementality measurement.
"Promotion and Retail Media are not isolated levers; they are the growth engines that belong at the core of joint business plans. Our mission at Orestico is to eliminate operational friction and restore true value creation to that dialogue."
Edouard specializes in data and artificial intelligence transformation within the world's leading retail and CPG ecosystems.
Before co-founding Orestico, he served as global Chief Data Officer (CDO) of Carrefour Group. In this strategic role, Edouard created and launched the retailer's landmark Retail Media and data collaboration business, Carrefour Links - a pioneering entity now structured between Carrefour Links (the group’s proprietary category management and supply chain data collaboration arm) and Unlimitail (the retail media business established following the historic joint venture between Carrefour and Publicis Groupe). Prior to that, Edouard spent nearly seven years at Google, where he founded and led the Data & AI partnership team dedicated to supporting Google's top 30 global accounts. In this position, he worked closely with global CPG leaders (including L’Oréal, P&G, Mondelez, Unilever, and Danone) to accelerate their data and tech transformation. Alongside his corporate roles, he acts as an investor in enterprise data transformation businesses (such as Artefact) and serves as a strategic advisor to tech startups and innovative SMEs.
This unique background—blending the tech excellence of major media platforms with the operational realities of global retail—is the foundation of Orestico. Having witnessed the heavy operational friction holding back the industry, Edouard co-founded Orestico to deliver a collaborative infrastructure that finally bridges trade promotions and automated digital activation.
Edouard began his career in corporate & investment banking (at BNP Paribas and Royal Bank of Scotland) before spending seven years at Air France-KLM. There, he sharpened his expertise in pricing and revenue management, before driving digital innovation as a Product Manager. In this role, he pioneered the airline group's mobile platforms and services from 2008 onwards, scaling them to cover the end-to-end needs of global travelers.
"True technology isn’t about adding another complex dashboard; it's about making the highly complex look incredibly simple. At Orestico, we apply custom AI-driven automation to liberate AdTech from its heavy dependency on manual execution."
Vincent has spent his career building the backbone of modern, large-scale advertising technology. A recognized Retail Media specialist, tech investor, and active member of the French Tech community, he operates at the forefront of European AdTech innovation.
Before co-founding Orestico, he served as CTO at Tradelab and subsequently Jellyfish. Leading these technology hubs, he engineered high-performance data processing platforms capable of handling billions of signals in real-time. Through this, he mastered the architecture of complex Real-Time Bidding (RTB) systems and developed deep expertise in integrating the sophisticated ad-tech APIs of global digital platforms like Google and Meta.
Convinced that the true value of transactional data can only be unlocked through a dual native connection - bridging physical retail inventories with the algorithms of major media platforms - Vincent co-founded Orestico. He currently drives the architecture of Orestico’s proprietary AI engine with a clear goal: transforming the operational complexity of Retail Media into a seamless, Zero-Ops, and fully automated ecosystem.
Orestico simplifies the deployment and advanced measurement of your collaborative campaigns by offering a seamless and automated workflow to brands, retailers, and their partner agencies.
We are not just software engineers jumping onto a trend. Our platform was designed by retail veterans for retail professionals. We natively understand the true complexity of trade negotiations, commercial terms, and supply chain constraints.
We are not building another bidding tool or a basic dashboard wrapper. Orestico is a deep software infrastructure layer that directly plugs physical store inventory signals into the ad algorithms of major Walled Gardens (Google, Meta).
We believe in a transparent ecosystem where data remains the property of those who create it. Our Self-Serve technology ensures retailers maintain absolute control over their commercial playground, while providing CPG brands with total clarity over their A&P (Advertising & Promotion) ROI.
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Discover how Orestico unifies media, sales data, and measurement tools to transform your promotions into tangible results.
Zero-ops Trade & Retail Media infrastructure
