Reinvent the way brands and retailers collaborate to grow.
We believe in a world where brands and retailers operate as a single system, driven by data and real performance measurement.
Measurement First
We're changing the game. Whether for a promotion or media activation: measurement is the cake, targeting is the icing. We rely on real sales signals to:
- Feed algorithms
- Prove real impact
- Provide a unified view of incrementality.
Across all levers: trade and media.
Trade & Promotion
Digitize the Joint Business Plan.
The JBP becomes a living, automated system. Media activation is integrated from the promo negotiation stage. Each offer is:
- Data-backed
- Activated instantly
- Measured end-to-end
Offsite Retail Media
Scale With No Headcount
Our Zero-Ops layer automates the full lifecycle of trade-funded campaigns:
- RFP
- Creative generation
- Media setup (Meta, Google, CTV)"
Local Growth
Media precision for brands
Brands can activate their campaigns at the most granular level:
- Store catchment area
- Local promotion
Objective: generate revenue or clear stock, with precision.
A capability previously reserved for Amazon
We're moving beyond a confrontational approach. Orestico connects Marketing, Trade, and Sales in a single platform where:
- Every euro is better invested
- Every campaign is connected
AI isn't a feature. It's the engine. We integrate GenAI at every stage:
- Tendering
- Creation
- Forecasting
- Orchestration
Finally making deep collaboration… scalable.
We believe in a model where:
- efficiency (lower costs)
- strengthens effectiveness (higher iROAS)
By eliminating friction and providing transparency,
we unlock new budgets. And make collaboration easy to deploy and profitable.
Orestico is not just a platform. It's the new standard for shared growth between brands and retailers.
Orestico for brands and retailers
For brands
