Proven incrementality. AI-driven media optimization.

Stop guessing the impact of your investments. Orestico creates a direct link between your digital media spend and your real sales, both online and in-store. You move from approximate metrics to a clear vision: what truly drives sales, and why.

Powering algorithms with real sales

Orestico connects your Meta and Google campaigns to real (anonymized) sales data from partner retailers.
Result: platforms no longer optimize for clicks... but for purchases.
- You help algorithms find your true incremental buyers
- You mechanically improve your iROAS

Measuring what really matters: incrementality

Targeting captures attention. Measurement proves value. Orestico establishes a continuous loop between media and actual sales. You gain concrete insights into the impact of your Trade & Retail Media activations.
- Clear, closed-loop reporting
- Proof of impact for marketing and finance
- Continuous, not one-off, measurement

Finally, a truly actionable MMM

Your data teams finally have high-quality data. Orestico centralizes highly granular retailer sales data within a secure, unified framework.
- Measure the real impact of your investments, across all retailers
- Optimize your budgets globally
- Shift from a siloed view to a market-wide perspective

Zero operational friction, total control

Efficiency shouldn't sacrifice your brand image. Orestico automates the entire execution process: bidding, creation, media setup... But you retain control over what matters most:
- Final asset validation
- Brand equity preservation
Result: up to 90% reduction in management costs, without losing control.

Neutrality and compliance by design

Work with confidence. Orestico acts as a trusted third party between retailers and media platforms

Request a demo

Proven incrementality. AI-driven media optimization.

Powering algorithms with real sales

Measuring what really matters: incrementality

Finally, a truly actionable MMM

Zero operational friction, total control

Neutrality and compliance by design

No storage of personal data

No exposure of your strategic data

Native GDPR compliance (Privacy-by-Design)